Social Media: Life After Starting An Account

 

So I made all these social media accounts and pages for my business, what do I do now?

First things first, once you create your accounts you need to make sure that you completely fill out the profiles.  Doing this provides a more professional appearance for your business and how its represented on social media.  Think about it, if someone finds your business on Facebook, wouldn’t it be more convenient if they had access to your phone number, address, and website from your “about” page instead of having to hunt it down elsewhere?

How do I get more likes and followers?

The last thing you want to do is beg for people to like your Facebook page or follow you on Twitter.  This makes your business come off desperate and unprofessional.  Instead focus on share worthy content that encourages your current market to want to pass on your page as being the place to get information.  If you have a blog that your company regularly updates, share the most recent post.  Find trustworthy content on the internet to share, give credit to the author who provided the content.  Building a circle of trust with your online community (followers and other pages you share) will keep your name out there and move you up the social media ladder.

How do I find content?

If you run a repair shop then you have a plethora of knowledge at your fingertips.  Your technicians may have suggestions for the different customers (on-road and off-road) and what they want to check before they ride for the first time each season.  Look at different online publications such as http://www.cycleworld.com or http://www.ridermagazine.com for content that may be interesting to your audience.

Our business got a bad review!  We must delete it!

Although no one likes a bad review being out there for everyone to see, it’s not the end of the world.  There is a way to salvage your reputation from a bad review, namely being transparent in your responses.  You do not want to get defensive with the reviewer, instead clarify their concerns and the situation publicly and ask them to contact you and give you the opportunity to rectify the situation.   Once you come to a resolution: go back to your public venue, let that customer know you appreciate their time and how happy you are that you could reach a resolution that worked for them.  This shows that you not only acknowledge your business isn’t perfect, but also that you’re willing to work with the customer to come to a resolution.  Customer service is key, even in social media!

We just got new units in, time to post them up!

Although you’re there to sell new units and draw in customers to purchase those units, this is not what your social media is for.  Social media is there to attract an audience that sees your business as a place they can trust.  You want to use social media to drive customers to your website so they can learn even more about your business and brand, posting up every single new unit you have in inventory isn’t necessary and can be quite the turn off for your audience.  Instead find alternative ways to encourage customers to visit your website where they can see the units; try posting up a poll involving units you have listed asking your audience which unit they like better.  This will not only encourage interaction from your audience, but it will drive them to look at the units listed on your business website.

I just saw a new social media application, it’s supposed to be the next best thing!

It’s great to learn about the newest applications out there, you never know what is going to take off like Facebook and Twitter, but you don’t want to spread your marketing efforts thin by trying to participate on every single platform that comes out.  Focus your efforts on the main platforms, but go ahead and keep your eye on the new ones coming out, understand how they operate and if they’re beneficial to your business.  You’re right, you never know what is going to gain momentum quickly, but you can’t work off the “what if’s” and try to meet goals for every single app.

So people are sharing my content, I’m getting likes and followers, now where do I go from here?

Now that your brand is picking up on the social media outlets you chose to focus on, you’ll want to take the time for thanking the people who share your posts, interacting those who comment on them, and maintaining your share worthy content.  Just because you met your quantitative goals does not mean that you’re done working on your marketing plan and don’t settle for what has worked in the past, social media is constantly evolving and your business has to evolve with it in order to maintain and grow.

Advertisements

2 thoughts on “Social Media: Life After Starting An Account

  1. Social media is a busy place. Everyone wants to be number one and when it comes to building a following some don’t mind taking short cuts. On social media it is easy to create a facade and do things like purchase followers but that won’t last long and does nothing to build your business. People connect with authenticity. In the book Tao of Twitter, Mark W. Schaefer addressed buying Twitter followers, he said, “While that may sound like a great idea, its a scam called GFF, or get followers fast. No knowledgeable Twitter user would ever use these services.” He goes on further to say, “There is a cottage industry dedicated to building accounts of blank followers and then selling them for instant “credibility” to unsuspecting buyers.”

    What these unsuspecting buyers don’t get or maybe they do but don’t care is that numbers don’t lie. You may have 100K followers but what does that mean if only 1k are only organic? What does that mean if you cannot make a sale? Its something to think about when getting started on social media.

    References
    Schaefer, M. (2014). Tao 1: Finding Your Tribe. In The Tao of Twitter: Changing your life and business 140 characters at a time (p. 56). McGraw Hill.

    Like

  2. Another great blog post! All of your best practice tips are spot on and nicely written. It’s true you really need to figure out which social media channel is going to be right for you. As you mentioned, you can’t jump into all of them at the same time. According to the Social Media Examiner article, “26 Tips for Getting Started With Social Media Marketing”, you should “Start Somewhere and Start Small”. They suggest by starting off really looking at who your audience is, how familiar they are with technology and where you think you can find them so you can communicate with them. One of the big social media channels, Facebook or Twitter, is probably the best place to start (Hemley, 2013).

    Hemley, D. (2013, January 22). 26 Tips for Getting Started With Social Media Marketing : Social Media Examiner. Retrieved July 21, 2016, from http://www.socialmediaexaminer.com/26-tips-for-getting-started-with-social-media-marketing/

    Like

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s