It’s all about me…
Something I’ve discovered when I use social media for my own research on businesses or products I’m interested in is that I want to shop with a company who is personable. Motorcyclists and power sports enthusiasts are not different than myself or anyone else out there. Most of us have seen the viral company twitter responses to customers posts that show not only the humorous side of the company, but also the human side. Sainsbury’s had a little fun with a customer who posted this tweet (click the tweet to see their entire exchange):
The employee responds to the customer’s satire with his own, he continues the exchange ensuring he signs his name each time he posts. This gives a few good impressions for someone who comes across the exchange:
- The employee, David, has taken a personal interest in the exchange by signing his name after each of his tweets.
- The company is not so focused on profits that they can’t enjoy a casual exchange with customers for the sake of entertainment.
- I really need to see where this company is so I can check them out for myself, they look fun.
So the last reason is more of a personal reason for me instead of a textbook reason, but I’m a human, I like human interaction, and the Twitter exchange had the desired effect. I wanna shop at this company.
Here’s the new reality for social media….
Social media has transformed the marketing industry which means its transformed the way we market our motorcycle and power sports businesses. Customers want that great experience and interaction that they can only get with a “human” company.
What is Social Media marketing?
Social media marketing is just that, it’s marketing via a media (the internet) that is social in nature. Let’s focus on the social side of things though, I’ve talked about it once, I’ll talk about it a lot. Customer’s want experience, interaction, and information. When you look to post on social media, think about how you would feel as a consumer seeing the post. Is it something that you would be interested in seeing? Does it make you feel like the company is approachable? Are you just trying to sell a product, or are you genuinely interested in your customer’s wants and needs? These are some of the questions we as power sports marketers need to ask ourselves.
So it’s not about me, my product, or business?
Social media marketing has never been about the business or product as it has been about the social interaction for the consumer. If you’re on Twitter, share some blogs, post tweets that encourage customers to tweet with you, engage in conversations on other tweets. The same can be applied to Facebook and Instagram as well, provide content that is valuable to the consumer, whether it’s sharing your company’s newest blog post, a photo, product reviews, or simply engaging with your followers. Put your focus on the social part of social media and the marketing with easily follow.